January 12, 2009

Strawberries Know Your Name

The latest in responsible farming and, by extention, consumerism: making the identity of the farmer visible. These Tochiotome strawberries, strawberries from Tochigi prefecture that are known for their large berries, are from Nobuyuki Ninomiya-san's farm.

When I lived in Dublin during the bird flu scare a couple years ago, I saw similar practices. Supermarket chickens were labeled with stickers informing the buyer of the farmer's name and address, the kind that people use on Christmas card envelopes.

But oh, to be immortalized in clear plastic!

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