January 25, 2009

Glossing Things Over

The last time I used a disposable camera was around 7 years ago. They were called tsukaisute kamera back then; literally "disposable camera". Now they are sold under the much more diplomatic moniker, tsukaikiri kamera, or "single-use camera". Tsukaisute=thrown away after use=wasteful, tsukaikiri=purpose is fulfilled upon use=less wasteful.

This new tsukaikiri kamera takes great care to point out that it doesn't include any parts made of lead, the outside packaging doesn't include aluminum, and that all of it is recycled in the end. But still I roll my eyes. Just because it makes you feel better, doesn't mean that it is.

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