From Micro to Macro

(In Shibuya.)

From postage stamp-size to billboard proportions: the latest in QR Codes. This is an ad for Transcosmos Group, a company that specializes in IT marketing.

If, like me, you held your cell phone up in the air to see if that code was truly readable, then you are a chump.

Incidentally, it was perfectly scannable, but you have to be far enough away from the billboard so that it fits into your phone screen.