January 16, 2011

Stop and Look at the Platypus

A huge billboard or Takahashi Shoten, a bookstore that specializes in diaries and planers. Their mascot is a platypus, which makes them unique among companies in Japan. (Most go for decidedly cuddlier animals such as dogs or rabbits or bears of the teddy bear variety.) I am looking for some sort of explanation for their choice of mammal, but a google search of "Takahashi Shoten" and "platypus" yields no significant hits.

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