August 24, 2009

Popularity for a Good Cause

(A supermarket in Waikoloa, Hawaii.)

Back in 2001, Wallace and Gromit rather randomly hawked flan for Japanese confectionary company Glico. They appeared in a trio of commercials that aired only in Japan. Seeing them plastered on this block of cheese makes a lot more sense: Wensleydale cheese is a treasured favorite of Wallace's. Incidentally, the creamery in Yorkshire was struggling financially in the early 1990s, but thanks to the name-check in the Wallace and Gromit films, it has since seen a surge in popularity.

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